Internal · starts 3 Nov 2026

bright.blue

Four weeks of
retail media outreach.

Eight waves. This week is brands already in the machine, on MAG and on The Gym Group. Every send carries the email, and a deck or the one-page PDF.

Bright.Blue machines on the floor at The Gym Group, with brand advertising on the screens. A member beside The Gym Group machines. A product opened from the gym screen on a phone.
4
Weeks, from this week through 28 Nov
8
Waves, two a week. Deck or PDF on every send
9
Brands on the list. Kellanova still needs a name
2
Estates to confirm before a deck goes: TGG and MAG

The sequence

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Who we write to, and when.

01
Brands in the machine · MAG
Already on the airport machines. Manchester, Stansted, East Midlands.
This week
02
Brands in the machine · TGG
Already in The Gym Group. Joss’s letter. Gym deck attached.
This week
03
Brands rejected · MAG
Screen first. A coil only where a space is open.
Week 2
04
Brands rejected · TGG
Same offer, in the gyms. Screen first, stock where it fits.
Week 2
05
Agencies
Sell media for categories we can stock: protein, energy, water, bars.
Week 3
06
Selecta brand partners
Already supplying through Selecta. Gyms or airports next.
Week 3
07
Other wholesalers
Brand partners already in wholesale. Onto the machine.
Week 4
08
Direct
Gyms or airports. The wider list, one brand at a time.
Week 4

3 Nov – 28 Nov

bright.blue

Two waves a week. Deck or PDF on every send.

Every note goes out with the email, and either the deck or the one-page PDF. The reply we want is the option, and how many gyms or screens. The plan goes back the same week.

Week 1 · now

In the machine

3–7 Nov
  • MAG, brands already in the machine
  • TGG, brands already in the machine
  • Email, plus a deck or the PDF, on every send
  • Confirm TGG and MAG before it goes
Week 2

Rejected

10–14 Nov
  • Rejected on MAG
  • Rejected on TGG
  • Lead with the screen
  • Physical only where a space is open
Week 3

Who can sell it

17–21 Nov
  • Agencies, for categories we can stock
  • Selecta brand partners
  • Gyms or airports
  • One brand named in the reply
Week 4

Wider net

24–28 Nov
  • Other wholesaler brand partners
  • Direct
  • Same offer, same reply
  • Owners chase anything still open from week 1

Week 1 · 3–7 Nov

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This week: the two in the machine.

Warm brands only. They already sit in a machine, so the letter is a growth note. The deck shows the screen on that estate.

01 · MAG

Already at the airport

5.5mPassengers a month
3Manchester, Stansted, East Midlands
99Machines on the airport estate
  • Deck. Airport, already in the machine.
  • Letter. The airport version of the same ask. Reply with the option and how many screens.
  • Test shape. 50 or 100 airport screens.
02 · The Gym Group · from Joss

Already in the gym

11mImpressions a month
1mMembers
~260Gyms nationwide

Before a deck goes

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List each brand on TGG and MAG.

Write to the person below. The letter only goes where that brand is actually stocked, with the deck or the PDF.

BrandReach outEmailTGGMAG
MonsterGregor Campbellgregor.campbell@monsterenergy.comConfirmConfirm
PoweradeDavid Ridleydridley@ccep.comConfirmConfirm
GrenadeAmiee Atkinson-Burchamiee.atkinsonburch1@mdlz.comConfirmConfirm
KellanovaNo contact—ConfirmIn the machine
GhostJon Hutchinsonjhutchinson@ghostlifestyle.comConfirmConfirm
C4N. Walkernwalker@nutrabolt.comConfirmConfirm
Applied NutritionJonathan Muskettjonathan.muskett@appliednutrition.ukConfirmConfirm
VitHitBradbrad@vithit.comConfirmConfirm
VitaminwellCraig Hillcraig.hill@vitaminwell.comConfirmConfirm

TGG · brands already in the machine · from Joss

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The note that goes this week.

Dear [Name],

Your products are already in our machines at The Gym Group, so members already know you. We’d love to support you in reaching even more of them.

Every Bright.Blue machine comes with a 65-inch advertising screen, placed in a prominent spot that members can’t miss. We’re now opening those screens up to brands, so your brand can be seen across 11 million impressions a month, not just as one of the options in the machine.

Who you’ll reach at The Gym Group

  • 11 million impressions a month from around 1 million members, across about 260 gyms nationwide.
  • A young audience. The average member is around 30, and more than 4 in 10 are Gen Z.
  • People who come back again and again. Three in four Gen Z members train at least twice a week, so they see your brand week after week.

Three easy ways to grow in the same gyms

  • Screen advert. Your advert plays on our 65-inch screen, in a prominent spot that every member walks past.
  • Product on screen. Show more of your range on the screen, with a tap straight through to your website. No extra stock needed.
  • Another product in the machine. Add a second product, so there is more of you to buy (subject to space).

Try it for 4 weeks across 100 gyms

OptionWhat you getPrice for 4 weeks
Screen advertCirca 400,000 impressions£2,400
Product in the machineYour product in 100 machines£6,000

Mix and match the options, and scale up or down easily: product in the machine is £30 per machine per fortnight. Our screen advertising is priced at circa 25% below market averages for digital out-of-home (DOOH) advertising.

The short deck attached shows exactly how it looks on the machine.

Fancy giving it a go? Just reply with the option you like and how many gyms, and I’ll send a plan over this week. I’m also happy to jump on a quick call if that’s easier.

Thanks,
Joss

Known suppliers · the live deck

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The deck they open.

11 pages

Gym Group retail media

  • Cover. Maximise the potential across The Gym Group.
  • Audience. 1 million members, 260 gyms, 11 million impressions a month.
  • Four jobs. Impressions, boost sales, new products, sell online.
  • Send the link with Joss’s email when the supplier already knows us.

explore.bright.blue/gym-group-retail-media

Cover of the Gym Group retail media deck. Maximise the potential across The Gym Group.

Engage at speed · one page

bright.blue

The PDF they can answer.

One page · attach it

Your brand, on the screen

  • 260 gyms · 570 screens · 1 million members · 11 million impressions a month · 82 minutes dwell.
  • Media only 0.14p, £1.40 CPM. 100 screens for 8 weeks is £5,000.
  • Media + online £7,000. Media + physical £11,000. About 3.6 million impressions.
  • The page names Adam Smith, adam@bright.blue. The email in this plan is from Joss.
The Gym Group retail media one-pager, with the audience, three packages, and prices.

Drive · Retail media outreach documents

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Eight groups. Email, and a deck or PDF.

Each group gets the email, and either the deck or the one-page PDF. Open the folder for both. This week’s Gym Group letter is Joss’s.

01 · MAG, in the machineEmail, and a deck or PDF. Already at the airport. 02 · The Gym Group, in the machineEmail, and a deck or PDF. This week the email is from Joss. 03 · MAG, not yet on the screenEmail, and a deck or PDF. A coil is optional. 04 · The Gym Group, not yet on the screenEmail, and a deck or PDF. Screen first. 05 · AgenciesEmail, and a deck or PDF. Protein, energy, water, bars. 06 · Selecta brand partnersEmail, and a deck or PDF. Gyms or airports. 07 · Other wholesalersEmail, and a deck or PDF. Onto the machine. 08 · DirectEmail, and a deck or PDF. Gyms or airports.
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